As Web Designer at Cognito Forms, I designed for and assisted in the maintenance of the website, providing innovative ideas and concepts to keep the UI modern and fresh using HTML/CSS and JavaScript. My largest project during this time was rebranding the company. Up to that point, they had the same look and feel since the company’s inception. After glancing at its competitors, it felt like Cognito Forms looked dated and was overdue for a rebrand. My design approach was rooted in research first; getting a sense of the market, and finding what the brand needed to stay modern. My efforts included a new logo and a total website redesign. I made wireframes and prototypes for this project using Figma. Additionally, I redesigned the email newsletter and designed landing pages, highlighting their features and competitive services.